- Ads strategy : Creating ads message : Fuse Tea has many flavors ; Selecting ads media : using television ads with twice a day frequent
- Ad objectıve : To remind the potential buyers that fuse tea has many flavors
- Message Structure : Conclusion is to remind that fuse tea has many flavors, using stronger arguments at last, and one sided arguments
- Ad appeal : Rational appeal – relates to the audience’s self-interest
- Brand positioning of our product in our ads : The leader of flavor ice tea
- Target segment : People within 18-25 years old
- Execution styles ın the ad : We are using slice of life
- New Slogan : FLAVOR OF YOUR YOUNG LIFE !
- Color pshycology : Yellow for attraction, red for faster heartbeat and breathing, green for nature
- Mission of the organısation : Be a leader of new global tea brand that combines fruit flavors and other natural ingredients.
Fuse Tea