Bottle design: Fuse Tea should improve its bottle design. Unfortunately, many consumers do not want to buy it when they look at its bottle, because they think that the design of the bottle is too weak, unsuccessful, and this result even make some of the consumers think like; if the design of this cold drink is that weak, then, there is no reason for me to buy it. Plus, some other consumers think that; it is difficult to understand whether it is a drink product or it is the product of oil kind of thing.
*It should not hide behind Coca Cola. The Coca Cola Company should use line extension strategy for brand development.
*The market structure of Ice Tea is oligopolistic market and Coca Cola determines its price according to other competitors in the market.
*In promotion mix strategy, Coca Cola uses both pull and push strategy.
Fuse Tea 